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Your live app shouldn't spend your build credits

There are two kinds of spending in an AI-built app. There is what you spend making it, and there is what it spends once customers are using it. Lovable now takes both from one balance. JustCopy keeps them apart, prices the second kind in cents, and lets the app pay you back.

September 20, 20268 min read

What changed at Lovable

On June 13, 2026, Lovable published a post titled “We're simplifying how billing works on Lovable”. It explained that “until now, Lovable workspaces carried two balances: build credits for developing your app, and a separate Cloud and AI balance for everything that happens once it's live”. From then on there is one balance, covering building plus the databases, authentication, file storage, server functions and AI calls a deployed app makes. Workspaces were migrated over the following days (checked September 2026, lovable.dev/blog).

The documentation now says it plainly: Lovable “uses one credit balance for building your app, hosting it and running its built-in backend (Cloud), and AI features your deployed app uses”. And it says what happens at zero. Building stops until credits are available. The published site stays live and its pages keep serving. But “AI features in deployed apps stop working, and apps that rely on the built-in backend (Cloud) can pause” (checked September 2026, docs.lovable.dev).

Lovable calls this a simplification, and for a developer watching one number it is one. The rebuilt usage page shows which project, which member and which model spent what. That is real information. The problem is not the visibility. It is that the two kinds of spending now compete.

Why one balance is the wrong shape for an owner

Think about a clinic whose site has a chat that answers patients. A good week for the clinic is a week with more questions. Under one balance, that good week is also the week the owner cannot afford to change the opening hours on the site, because the customers spent the credits first. The success of the app and the ability to work on it draw from the same pool, so one starves the other.

It also hides the price of a customer. A credit is a currency, and Lovable's docs are clear that different things cost different amounts of it. So an owner cannot say “each answer costs me this much” and set a price for their own users above it. They can only see, afterwards, that the balance went down.

And when it goes to zero, the part of the app the customer touches is the part that stops. The pages keep serving, but the chat, the AI feature and, in some cases, the backend do not. The owner finds out when a customer tells them.

How JustCopy separates the two

On JustCopy, a build is a plan quota. Free is 3 builds a day, Hobby at $9.99 is 5, Starter at $24.99 is 10, Professional at $49.99 is 25, Business at $99.99 is 50. That number is yours every day, and nothing your customers do can reduce it. Hosting is part of the plan. Text, color and section changes on a page the platform built are free and do not count.

What the live app does is metered separately, per unit, in cents, from a prepaid balance. You top it up in $10, $25, $50 or $100 amounts. Your first paid plan comes with a $2 credit so you can see what the features do before you add money. Every charge is a line on your billing page with the unit and the price, and the balance shows in the project menu, so there is never a mystery about where money went.

Each project has a daily spending ceiling, set by default per plan and adjustable in Settings, so a busy day for your visitors stops at a number you chose. When the balance or the ceiling is reached, the metered feature shows a plain line in place of its answer. The site does not go down, and your builds for the day are still there.

What each thing costs

A reply

One answer from a chat or an agent inside your app, including Rosa on your site.

A picture

15¢

One image your app makes for a user or for itself.

A minute of narration

10¢

Spoken words your app reads aloud.

A minute of voice

15¢

Live voice conversation inside your app.

A second of video

50¢

Moving video your app makes, by the second.

A story

$1.50

A finished short film with scenes, narration and music, per started minute.

An email

One email your app sends, such as a booking confirmation.

A text

One text message your app sends.

These are JustCopy's prices from the balance today, the same ones printed on the pricing page. A build is not on the list because a build is never metered.

When the app pays you

Because each unit has a price in cents, you can charge your own users for it. JustCopy's price is the floor. You set your price above it, and your users pay from a balance inside your app, funded by top-ups or a monthly plan you define. On each use JustCopy keeps its cost plus 25 % of the markup, and you earn 75 % of it.

The arithmetic is simple. A reply costs 2¢. Sell it at 4¢ and the markup is 2¢, of which 1.5¢ is yours. A story costs $1.50. Sell it at $5 and the markup is $3.50, of which $2.62 is yours on every story a user makes. Earnings accrue as your users use the app and are paid out monthly above $25. From the $99.99 Business plan you can collect through your own Stripe instead and keep the whole markup.

That is the difference in one sentence. Under one shared balance, the customers who use your app spend the budget you build with. Here, the same customers pay for what they use, and a share of it comes to you.

Side by side

What building costs

Lovable: Credits from the one balance, 0.50 to 2.00 credits a message in the docs examples.

JustCopy: A daily number of builds on your plan. Never from the balance.

What the live app costs

Lovable: Credits from the same balance: hosting, the built-in backend, and AI calls the app makes for its users.

JustCopy: Cents per unit from a separate prepaid balance. Hosting is included in the plan.

When the money runs out

Lovable: Building stops. The site stays live, AI features in the app stop, backend-reliant apps can pause.

JustCopy: Builds keep coming every day. The metered feature shows a plain line in place until you top up.

Who pays for a customer

Lovable: You, from the balance you also build with.

JustCopy: You, at cents you can see per unit, or the customer at your price, with 75 % of the markup to you.

In one line

Lovable: Their live app spends your build budget.

JustCopy: Yours pays you.

Lovable statements are from docs.lovable.dev and the June 13, 2026 post on lovable.dev/blog, checked September 2026. JustCopy prices are from the pricing page on the same date.

A fair word for the other side

One balance is not a trick. If you are a developer who runs several apps in one workspace and reads the usage page every week, a single number that includes everything is convenient, and Lovable's breakdown by project and model is more detailed than most. The point of this post is narrower: an owner with one site and real customers should not have to choose between serving them and working on the site, and should be able to see, in cents, what a customer costs and what a customer pays.

Questions

Does a published Lovable app use the same credits as building?

Yes. Lovable's documentation says it "uses one credit balance for building your app, hosting it and running its built-in backend (Cloud), and AI features your deployed app uses". The change was announced on Lovable's blog on June 13, 2026 and rolled out to workspaces gradually (checked September 2026, docs.lovable.dev and lovable.dev/blog).

What happens to a Lovable app when the balance hits zero?

Per the docs: building stops until credits are available, the published site stays live and its pages keep serving, but AI features in deployed apps stop working and apps that rely on the built-in backend can pause (checked September 2026, docs.lovable.dev).

How does JustCopy charge for what a live app does?

Per unit, in cents, from a prepaid balance you top up in $10, $25, $50 or $100 amounts: a reply is 2¢, a picture 15¢, a minute of narration 10¢, a minute of voice 15¢, a second of video 50¢, a story $1.50, an email 1¢, a text 5¢. Builds are separate: a daily number on your plan, never taken from the balance.

Can a busy day for my customers use up my builds?

No. Builds and the balance are two different things. A thousand customer questions draw replies from the balance at 2¢ each and leave your daily builds untouched. Each project also has a daily spending ceiling you can set, so a busy day stops at a number you chose.

What do I keep when I charge my own users?

JustCopy's unit price is the floor. You set your price above it, your users pay from a balance inside your app, and on each use JustCopy keeps its cost plus 25 % of the markup while you earn 75 %. A 2¢ reply sold at 4¢ earns you 1.5¢. From the $99.99 plan you can collect through your own Stripe and keep all of it.

Do I need a balance to build?

No. Building and publishing are free on the Free plan with no card, 3 builds a day. The balance is only for what a live app does with metered features. Your first paid plan comes with a $2 credit to try them.

Build it free. Let it earn.

Three builds a day with no card. When your app does something for a customer, it costs cents, and it can charge them at your price.